About Us

Selling Urns?

Everyone comes to this topic for their own reason, curiosity, planning ahead, or facing something personal. There’s no single path that brings someone here. My story is Alzheimer's.

For me, it started with family.

Alzheimer’s and dementia have touched multiple people I love. I first saw it in my grandfather. During a family trip to England in 2000, I remember him gently circling conversations, offering wine over and over, never quite joining in. It was subtle, but it was the beginning of a long goodbye. He lived to 96, but those final years changed how I saw everything.

At the time, I didn’t think much about it. I was younger, raising kids, busy with life. Death felt distant, something abstract.

That changed.

My uncle recently followed the same Alzheimer's path. More recently, my mother’s husband has been living with dementia and is now in hospice. I’ve listened to my mom walk through it step by step, the slow loss of independence, and what it really means to care for someone through the end of their life.

At some point, it stops feeling like something that happens to other families.

Now I’m older. Death still isn’t immediate, but it’s no longer something I ignore. I’ve put a will in place, organized everything, and started thinking seriously about what comes after, not just for me, but for the people I leave behind.

And that’s where this took a turn.

When someone passes, families are forced to make decisions quickly, often while grieving. And something as simple as an urn becomes surprisingly complicated. Too many options, unclear pricing, and decisions being made under pressure.

At the same time, cremation is no longer the exception, it’s the norm.

More than 60% of Americans now choose cremation, and that number is projected to approach 80% by 2040. Millions of families each year are faced with the same decisions, many of them unprepared.

What stood out to me even more is that nearly 70% of adults over 40 prefer to pre-plan their arrangements, and many want to choose things like their urn ahead of time, rather than leave it to family in the moment.

That made sense to me.

For years, my mom and I have talked openly about it. No funerals. No big productions. Keep it simple. Cremation, done affordably, without turning it into something complicated or expensive. I’ve even joked about keeping her in an old coffee can in the garage, and she’s always been perfectly fine with that. 

But when the time actually comes, we really don’t want cremated remains in a coffee can. But we aren't prepared either.

That’s why I started this.

Not just to talk about end-of-life planning, but to offer simple, affordable options for something everyone eventually needs.

Something that removes pressure from families.

Something you can choose ahead of time, or quickly when needed, without overthinking it or overspending.

Because after watching what my family has gone through, I know this much:

The hard part isn’t choosing an urn.

It’s everything else.

This just shouldn’t make it harder.

Here's my current urn. It’s made for scattering ashes, simple, functional, no unnecessary drama. It looks perfectly respectable on a shelf, though realistically it may spend some time in a closet until someone feels motivated. When the time comes, I can be spread somewhere scenic and sunny. Let’s aim for the desert, and not anywhere with plumbing..